A 2014 report
by Jobvite reveals that 93% of human resources managers are likely to review
the social media profile of a candidate as part of the recruitment criteria. Whether
to get the job or not can be determined by a candidate’s social media use.
Social media is increasingly becoming influential in almost every life aspect
including a person's work life. As such, hiring managers are using it to get unique
insights into a candidate’s private life.
The line
between a person's professional and private lives is increasingly becoming
blurred in the wake of social media. As a result, several important attributes of
a person, which can be of great help to hiring managers, can be portrayed in
social media. While some of the observations made can cost a candidate a
potential job opportunity, others can be essential in enabling employers to
reconsider their views following a candidate’s underperformance in an interview.
The Jobvite report also establishes that 55% of hiring managers are likely to
review an earlier decision on a given candidate based on what they find out on
his or her social media profile.
Certain
personal attributes that should be considered in the hiring process can be more
manifested on social media platforms than on any other life aspects. For
instance, the ability of an individual to embrace diversity can be established
by tracking the person’s activity on social media platforms such as Facebook,
Twitter, among others. The posts, comments, and membership in social groups can
be accurate indicators of the person’s ability to socialize with different
people in real life. Almost every organization values employees who show extraordinary
abilities to bond with each other, socialize with ease, and be active in group
activities. As such, social media platforms can provide vital information to
hiring managers about a candidate's unique abilities.
Social media
can also provide useful information about a candidate’s undesirable qualities
that might go undetected throughout the hiring process. For instance, mentions
of illegal drug use in social media might indicate that the person abuses the
said drugs in reality. The Jobvite report shows that about 83% of hiring
managers claim that the mention of illegal drugs in a candidate's social media
is a strong turn-off that can result in failure in a job interview. Other
valuable information that recruiters might get from social media and that can
result in disqualification includes explicit sexual posts, the mention of guns,
and the abuse of alcohol.
In the current
age, the social media’s function extends from pure socialization to depicting a
person's character. The information obtained from platforms such as Facebook,
Twitter, Whatsapp, Instagram, Pinterest, etc is becoming increasing important
to recruiters. In a bid to establish with certainty that the candidate who
performs well in an interview is the best-suited person for the position, hiring
managers tend to observe the candidate's social media activity. The nature of
the posts, comments, and groups that a person joins on social media provides
vital information about the person's desirable or undesirable qualities and can
determine whether or not one gets a given job.
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